SEARCH ENGINE OPTIMIZATION
Today a website is only as valuable as the number and quality of the users that access it, making your site prominent in user search results is very important. I use ‘Meta Tags’ also known as keywords built into the code on your site. These ‘Meta Tags’ are how your website gets flagged and ultimately picked up by searches on engines like Google and Yahoo.
Our Optimization Techniques:
Keywords research: We use various tools on web to find the right keywords for a website that we would target. This is supposed t be the most important part in SEO which has to be spot on. Once the keywords are recognized we move further towards optimization.
Analysing competition: We go through many websites and recognize the best websites that rank well on different search engines. We formulate a strategy keeping in mind these websites so that we rank well as well.
On page optimization: It includes Titles tags Generation, Meta tags Optimization, ALT tags Optimization, Hyperlink Optimization, Sitemap Generation, Sitemap for Google, Yahoo, Bing (MSN), Proper linking structure, W3C validation, Right keyword density, Making dynamic pages search engine friendly etc.
One way link building: Link Building is a way people refer to your website. More the references better it is for the site. We need to also measure and weigh the site that links to us.
Directory submissions: These are business directories which are categorized. We need to make sure that we get our site listed to recognized directories under the right category. We do all this manually which is recommended by Google as well.
Article writing and submissions: We write articles regarding the products and services and distribute them to different article directories.
Classified postings: We post your classified ads to appropriate cities for different services.
Social bookmarking: Social Bookmarking is the latest trend to get traffic to your website. Sites like Digg.com, Spinn.com etc have huge traffic and keep updating every minute with millions of users. If we can show up on top of these sites we are most likely to get thousands
of visitors.
Blog writing and posting: Blog posts are very much liked by search engines.
